WhatsApp Business API built to Scale Sales & Support.
Broadcast offers, automate lead qualification, manage customer chats with shared team inboxes, and move contacts from enquiry to payment with one WhatsApp-first stack.
Campaign Deliverability
99.98% Active Success
Broadcast Capacity
100k+
Interactive CTAs, catalogs, and media templates sent concurrently.
Response Automation
Instant
AI lead pre-qualification, auto answers, and department routing.
Team Visibility
1 View
Unified shared inbox with logs, agent statistics, and routing controls.
Powering customer engagement workflows across industries
Reach thousands of customers instantly with 98% open rates.
Send highly personalized promotional campaigns, transactional alerts, news updates, and rich media content to your opted-in contacts. Connect with your audience on the platform they use daily.
Smart Contact Segmentation
Filter and target lists based on tags, acquisition source, or custom user fields.
Interactive Templates with Media
Include photos, PDF documents, videos, and interactive quick-reply call-to-action buttons.
Automated Throttling & Scheduling
Schedule broadcasts to publish at optimal customer active hours, with built-in speed throttles.
Diverse Broadcast message templates for high response.
Officially pre-approved templates designed for various marketing, shipping updates, alerts, or OTP flows to ensure instant delivery and trust.
Promotions & Marketing
Send discounts, product collections updates, seasonal offers, and direct shopping links with quick actions to drive revenue.
📦 Order Shipped! Hi Priya, your order #MSGX-8924 has been shipped. Follow real-time parcel updates here.
Utility & Notifications
Deliver transactional notifications, shipping trackers, order confirmations, dynamic pricing details, and alerts directly.
🔐 Verification Code Your one-time login verification OTP is 482930. Valid for 5 minutes.
Secure OTP & Access
Send high-security One-Time Passwords (OTPs) and account access links to verify customer logins and transactions instantly.
Delivery Routing Flow
Broadcast Dispatched
Initiated via Campaign Manager / API
WhatsApp Delivery Failed
Recipient Offline or Network Drop
Trigger Auto-Retry (Up to 3 times)
Re-verify status & retry routing
Smart SMS Fallback Delivered
Successfully routed over local carrier network
Smart Auto-Retry & Fallback on failed messages.
Never lose a customer touchpoint. When critical broadcasts, OTPs, or notifications fail to deliver on WhatsApp due to inactive numbers or connectivity drops, MSGX automatically triggers intelligent auto-retry or switches to high-priority SMS backup.
Intelligent Temporary-Error Retry
Detects temporary connection drops or WhatsApp outages and automatically schedules retries to prevent dropouts.
Multi-Channel SMS Fallback
Optionally configure auto-routing to SMS or RCS when a recipient does not receive the message within a specified time limit.
Guaranteed OTP Delivery
Critical authentication codes automatically shift channels immediately on failure to keep login experiences smooth.
MSGX AI Assistant
Auto-qualification & routing
Hello! Welcome to MSGX. I can help share pricing, schedule a product demo, or set up your WhatsApp Business API. What are you looking for today?
12:04 PM
I'd like to get pricing and configure template updates for our marketing campaigns.
12:05 PM
Understood! I've marked your interest in templates. May I know approximately how many monthly messages you are targeting so I can guide you to the right plan?
12:05 PM
Suggested Responses
Build a high-performance bot experience for sales and support.
MSGX WhatsApp chatbots handle initial interactions, answer common FAQs instantly, qualify inbound opportunities, and hand off leads with structured context tags.
Qualify Leads Autonomously
Collect budget, company details, requirements, and assign hot opportunities to your team automatically.
Scale Support Resolution
Enable guided FAQ flows, diagnostic steps, policy queries, and direct article shares around the clock.
Seamless Human-in-the-Loop Handoff
When requested or flags trigger, instantly alert human agents inside the Shared Team Inbox.
Integrate an intelligent AI chatbot layer with your WhatsApp journeys.
Provide instant, context-aware answers, qualify requirements, trigger specific automation flows from web actions, and re-engage dormant contacts seamlessly.
Event-Based Bot
Run automated responses triggered on order placements, payment alerts, or form submissions.
Trigger Bot
Launch workflows from custom keywords, template options, or interactive CTA clicks.
Re-engagement Bot
Automatically follow up with cold prospects, abandoned carts, or no-response conversations.
Sales & Support Agent
Instantly resolve product queries, collect deal metrics, and route to the correct team with full context.
MSGX AI Executive
Sales & Support Agent
Do you support Shopify integration and automated discount codes to abandoned carts?
12:04 PM
Yes Vikram, absolutely! MSGX connects with your Shopify store instantly. 🛍️ We can detect abandoned checkouts, generate unique discount codes, and push the cart link dynamically via WhatsApp broadcast.
12:04 PM
Let's book a demo call with your tech specialists.
12:05 PM
Perfect! Let's get that scheduled. Click below to select a time slot that works best for you:
12:05 PM
Convert conversations into visible pipelines.
Ensure no deal drops. Convert any active WhatsApp conversation into a structured CRM lead with a single click. Track stages, schedule follow-ups, and manage conversions effortlessly.
Instant Conversion
Convert chats into pipeline deals with tags and notes.
Stage Analytics
Track New, Call Done, and Meeting Scheduled stages.
Team Allocation
Assign qualified deals to dedicated agents.
Mobile App Sync
Manage pipelines on iOS and Android apps.
Smart automated follow-ups across 4 channels.
When a lead is created or doesn't respond on WhatsApp, MSGX automatically shoots multi-channel follow-up sequences across WhatsApp, SMS, RCS Messaging, and Voice Calls to guarantee maximum response rates.
Stage: Call Done
WhatsApp Message
"Hi Aryan! Following up on our call. Here is your proposal link..."
SMS Notification
"Reminder: Your special MSGX offer expires today. View proposal..."
RCS Rich Card
Verified Rich Media Card with quick CTA buttons: [Claim Offer] [Book Call]
Voice Call Trigger
Outbound voice call with IVR audio: "Hi Aryan, following up on your demo..."
Boost Lead Conversions by 3.4x with Drip Automation
Configure custom sequence rules, delay timers, and channel priority from your MSGX dashboard.
Amit Verma
"I am interested in pricing plans..."
Ajay Varma
"Sent the Shopify integration links..."
Available Agents (Online)
Manage & assign incoming chats together.
Provide quick customer service from a single dashboard. Let multiple support specialists and sales executives log in, respond, and coordinate from one central business number.
Dynamic Lead Assignment
Route incoming client queries directly to specific sales agents manually or automatically via custom routing rules.
Multi-Agent Shared Access
Multiple team members can respond, coordinate, and review chat sequences from a single unified workspace.
Conversation Hand-off
Instantly transfer user conversations to another support or tech specialist without losing chat transcripts.
Collision Prevention
See in real-time which agent is currently typing or reviewing a chat to prevent overlapping responses.
Turn ad clicks & website leads into direct client chats.
Skip lengthy landing pages and static email forms. Whether prospects click a sponsored Facebook / Instagram Ad or request details on your Website, MSGX immediately converts them into active WhatsApp client chats with automatic lead tagging.
Facebook & Instagram Ads Integration
When users click your Meta sponsored ads, WhatsApp opens instantly with a pre-filled campaign message.
Website Forms & Chat Widget Sync
Capture lead inquiries from website popups and contact forms directly into your shared WhatsApp inbox.
Live Lead Inflow Routing
"Hi MSGX team! I clicked your Facebook Ad for WhatsApp Business API pricing."
"Hello! I filled the contact form on msgx.in and need WhatsApp chatbot setup."
Supercharge Conversations with Powerful Sub-Modules
Unlock highly specialized sub-applications to qualify user details, automate workflows based on custom database changes, and coordinate client meetings natively within WhatsApp chats.
WhatsApp Form Creation
Qualify prospects natively. Create custom dynamic input flows directly within WhatsApp to collect phone numbers, emails, survey responses, and feedback without requiring external web links.
- Interactive flow options & validations
- Store answers inside MsgX CRM
Event Trigger Automation
Connect external workflows. Trigger real-time alert templates automatically when a database updates, a purchase completes, or a webhook signal fires.
- Webhook & CRM automation integrations
- Transactional templates alert fallback
Appointment Booking Module
Coordinate schedules seamlessly. Let clients search for open slots, book calendar calls, reschedule meetings, or cancel bookings natively inside their chat stream.
- Google Calendar & Outlook direct sync
- Send automated confirmations & reminders
Connect WhatsApp workflows using APIs and webhooks.
Integrate messaging logic straight into your application. Trigger template confirmations on server events and listen to webhook updates for replies or read receipts.
Robust Messaging APIs
Send critical account notifications, service alerts, and marketing media campaigns with a simple REST API structure.
Real-time Webhook Callbacks
Listen for sent, delivered, read receipt timestamps, custom button selection callbacks, and incoming message replies.
Automated Workflows
Direct webhook event payloads straight into your CRM or marketing tech stack to trigger contextual alerts immediately.
curl -X POST https://api.msgx.in/v1/whatsapp/messages \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"to": "+919999999999",
"type": "template",
"template": "festive_offer",
"cta": "Shop Now"
}'
REST API
Send instantly
Webhooks
Realtime payloads
Integration
Trigger updates
Empower Your Team on Any Mobile Device
Select a product suite application below to explore its capabilities. Switch between live support, messaging campaigns, and sales lead dashboards effortlessly.
Chat Application
Dedicated WhatsApp chat companion. Engage in real-time with customers, reply with quick text templates, exchange media documents, and resolve support queries instantly on the go.
Launch WhatsApp Growth
Go live with campaigns in minutes.
Get metadata setup support, guidance on official template creations, and instant sandbox trial access to test out our capabilities immediately.